A CEO gave his employees Fridays off. Three years later, revenue is up about 160%

When Jake Kurtz began reconsidering the workweek at his Tampa-based social media agency, his starting point was personal: he wanted better work-life balance. The solution he considered was a major change to the company schedule—giving employees Fridays off.

A shorter week becomes a business experiment

In late 2022, Kurtz, the founder and CEO of Brick Media, asked whether the company could operate on a four-day workweek. The idea challenged the traditional five-day schedule while addressing the balance between work and personal time.

The change is notable because it connected a workplace policy with a measurable business result. The source headline reports that, about three years after employees began receiving Fridays off, Brick Media’s revenue had increased by roughly 160%.

What the result shows

The available information does not provide a revenue baseline, details on how the increase was calculated or other operating metrics. It does, however, document a sharp rise in revenue following the agency’s shift to a four-day schedule.

For Brick Media, Kurtz’s decision turned a search for improved work-life balance into a significant company milestone. The agency’s experience adds a concrete business outcome to the discussion around alternative work schedules, although the available account does not establish that the shorter week alone caused the growth.

Conclusion

Brick Media’s four-day workweek began with a question about how employees should divide their time. Roughly three years later, the Tampa agency was reporting revenue growth of about 160%, making the schedule change a defining part of its business story.