Amazon CEO says shopping agents like Meta’s Muse ‘not great’

Amazon Chief Executive Andy Jassy has sought to reassure investors that shopping bots will not make the company’s online store obsolete.

Jassy downplays bot risk

Speaking to investors on Thursday, Jassy said there was no reason to worry about bots invading Amazon’s online marketplace and rendering it useless.

His comments address growing attention around shopping agents, software designed to assist consumers with product searches and purchases. Jassy also characterized shopping agents such as Meta’s Muse as “not great,” according to the source.

Why the comments matter

Amazon’s business depends heavily on its online store, making the potential impact of automated shopping tools an important issue for investors. Jassy’s remarks indicate that he does not currently view these tools as a threat capable of displacing Amazon’s marketplace.

The comments provide Amazon’s position on the rise of shopping agents, but the source does not provide additional details about the company’s plans or the broader market response.

Key point

For now, Amazon’s chief executive is telling investors that shopping bots are not expected to undermine the company’s online retail platform.