Citroen revives the 2CV for an electric age

Citroen is reviving its 2CV brand as the French carmaker looks for ways to increase sales of electric vehicles in a difficult market.

A heritage name returns

The move places the 2CV name back at the centre of Citroen’s business strategy. The company has brought back the brand while targeting growth in electric car sales.

Pressure on the electric vehicle market

Citroen’s decision comes against a challenging market backdrop. The carmaker is using the return of a familiar brand as part of its effort to strengthen demand for its electric vehicles.

The revival connects one of Citroen’s established names with its current focus on electric cars. The available information does not detail the vehicle planned under the 2CV brand or provide sales targets, pricing or launch timing.

What comes next

For Citroen, the key objective is to use the 2CV brand to help support electric vehicle sales. Its performance will depend on how the revived name contributes to the company’s efforts in a difficult market.