Delta knows the top 40% of Americans are $40 trillion richer than just a few years ago. Cue new burgers and bourbon on Delta One’s biggest revamp yet

Delta Air Lines is putting a more luxurious stamp on its highest class of service, adding premium food and drinks to what it describes as its biggest Delta One revamp yet.

A high-end menu in the sky

The airline’s top cabin will feature a Wagyu burger, Blanton’s bourbon and a Napa Cabernet that sells for more than $200 a bottle. The additions place an emphasis on recognizable luxury products rather than standard airline fare.

Delta’s premium seats are now generating as much revenue as its coach seats, making the performance of the airline’s upper cabin an important part of its business. The new offerings arrive as Delta expands the experience available to customers flying in its most premium seats.

Why the changes matter

The revamp shows how food and beverage choices are being used as part of Delta’s premium-cabin proposition. Wagyu, a well-known bourbon brand and high-priced Napa wine give the airline tangible products with which to distinguish its top cabin.

The available information does not specify when the revised offerings will launch or how widely they will be available. It does show that Delta is investing in premium service at a time when that cabin is producing revenue comparable to coach.

Bottom line

Delta’s new Delta One lineup combines an upscale burger with premium bourbon and wine. The move underscores the growing business importance of the airline’s highest cabin without providing details on broader rollout plans.