Ferrari’s first electric car has moved from online ridicule to strong early demand. The Luce is reportedly sold out through 2027, even though prospective owners have not yet driven it.
The response represents a sharp turn from the reaction to the car’s unveiling on May 25. Online commentators compared its appearance to a “Magic Mouse on wheels,” while others likened it to a dishwasher or microwave. Some Ferrari fans even questioned whether the presentation was an April Fool’s joke.
A difficult start for Ferrari’s first EV
The criticism extended beyond social media. A former Ferrari president and chairman said the company risked “the destruction of a myth” and suggested removing the prancing horse emblem from the Luce.
Those comments underscored the sensitivity surrounding Ferrari’s move into electric vehicles. The Luce is not simply a new model in the company’s range; it is Ferrari’s first electric car, making its design and reception particularly significant.
Sales momentum changes the conversation
Despite the negative reaction, the reported sellout through 2027 indicates that buyers have committed to the car before experiencing it on the road. That contrast between public criticism and reported availability highlights the gap between online commentary and purchasing decisions.
For now, the Luce’s reception remains mixed: its styling has attracted unusually blunt criticism, while its reported order status points to substantial buyer interest. More details about customer experience will emerge only after owners begin driving the electric Ferrari.