‘He can’t run again’: MAGA merch sellers are closing shop and cutting prices. One sold $63 million but now she’s closed three stores

Summary: A surge in customer requests for Trump merchandise led Richard Kligman and his brother to open a dedicated store in South Carolina.

Richard Kligman was not initially in the business of selling Donald Trump or “Make America Great Again” merchandise. His retail operation was a kite shop in Myrtle Beach, South Carolina, run with his brother.

Customer demand created a new business

The opportunity emerged in 2016, when shoppers began asking the brothers for MAGA hats and flags. Those requests signaled demand beyond the products the shop was originally established to sell.

Rather than add the political merchandise to the kite shop, the brothers opened a separate location. In 2018, they moved into the empty storefront next door and launched the Trump Super Store.

A retail expansion shaped by political merchandise

The decision shows how customer interest in Trump-branded goods created a new retail outlet from an existing small business. The neighboring storefront allowed the brothers to respond to demand while keeping the original kite shop in place.

The broader account also describes MAGA merchandise sellers closing stores and cutting prices. It cites one seller that generated $63 million in sales before later closing three stores, although no additional details about that business are provided.

What the account shows

Kligman’s experience links the growth of the Trump merchandise trade to direct customer requests. It also illustrates how political branding became a standalone retail category for at least one Myrtle Beach business.

For Kligman and his brother, the path began with customers looking for hats and flags and led to the opening of a dedicated Trump store two years later.