I earn £120,000 a year making social media videos go viral

Eknoor Singh says creating social media videos that go viral earns £120,000 a year. The work has included successful clips connected with high-profile entertainment figures, including pop star Dua Lipa.

A business built around social video

Singh’s reported income highlights the commercial value attached to producing social media content that attracts significant attention. Rather than appearing only as a creator in front of the camera, Singh’s role is described through the performance of the videos themselves: making clips go viral.

The annual figure provides the clearest measure of the business generated by this activity. However, the available information does not specify whether the income comes from one employer, multiple clients, platform payments or other commercial arrangements.

Successful clip linked to Dua Lipa

Among Singh’s successful social media video clips is one featuring or involving Dua Lipa. The reference to the pop star indicates the type of high-profile content associated with Singh’s work, although no further details about the video or its performance are available.

Singh’s account offers a concise example of how social media video production can become a substantial source of income. The information provided does not include additional details about the business model, costs, audience size or future plans.