Making politics 'fun, trendy, sexy': How Gen Z could shape Kenya's next election

Ademba Allans is working to make voting more appealing in Kenya, presenting participation in elections as something that can be considered “cool.” The effort comes amid attention on how Gen Z could influence the country’s next election.

A different approach to political participation

By linking voting with ideas such as being fun, trendy and attractive, Allans is seeking to change how political participation is viewed. The approach places the appeal of voting at the centre of the conversation rather than treating it only as a civic obligation.

The available information does not detail the methods behind the campaign or indicate its reach. It does, however, point to a wider question for Kenya’s political landscape: whether efforts aimed at younger voters can shape engagement ahead of the next election.

Why Gen Z matters

Gen Z’s potential role in Kenya’s next election gives initiatives focused on younger audiences added significance. Any impact will depend on how successfully the message connects with voters, but Allans’ approach highlights the importance of making participation feel relevant to a new generation.

For now, the initiative is defined by a simple objective: making it “cool” to vote in Kenya.