Mark Cuban took off his watch the day he became a millionaire: ‘I wanted to be able to control my own time’

Mark Cuban’s first move after becoming a millionaire was not a luxury purchase. Instead, he took off his watch.

The entrepreneur said the decision reflected a desire to control his own time. For Cuban, the milestone was therefore tied less to displaying wealth and more to gaining independence over how his time was managed.

A personal measure of success

Cuban’s choice presents wealth as a means of personal freedom rather than an invitation to spend. Removing the watch became a symbolic action: he no longer wanted an object associated with tracking time to define his day.

The account offers no further details about when Cuban became a millionaire or what happened immediately afterward. Its central message is clear, however: the value he associated with financial success was the ability to decide how to use his time.