Ronaldo named in first Portugal squad since World Cup - at age of 41

Cristiano Ronaldo has been selected for Portugal's national squad for the upcoming Euro 2024 qualifiers, marking his return to the international stage following the 2022 World Cup. The decision by new manager Roberto Martinez is a significant endorsement of the 38-year-old star, signaling a strategic reliance not just on his on-field capabilities but on his immense commercial influence and veteran status.

A Strategic Asset

Martinez defended the selection by emphasizing Ronaldo’s experience and commitment, calling the player “very important for the team.” This move positions Ronaldo, Portugal's most-capped player and all-time leading scorer, as a key asset in shaping the team's culture under new leadership. By stating he does not consider age, Martinez frames the decision as one based on merit and strategic value, leveraging Ronaldo's global profile to bolster the team's new chapter.

Boost for the Saudi League

Ronaldo's inclusion provides a significant credibility boost to the Saudi Pro League, where he plays for Al-Nassr. His continued participation in top-tier international football demonstrates that the league can be a viable destination for elite players wishing to remain in contention for their national teams. This serves as a powerful marketing tool for the league as it aims to attract more high-profile talent and expand its global viewership.

Commercial and Market Implications

The financial and marketing impact of Ronaldo’s presence is undeniable. His inclusion immediately increases the marketability of Portugal’s upcoming matches against Liechtenstein and Luxembourg, driving ticket sales, broadcast viewership, and sponsor interest. For the Portuguese Football Federation, retaining its biggest star is a sound business decision that maximizes commercial revenue streams. The move also carries a calculated risk, balancing the immediate commercial upside against the long-term imperative of developing the next generation of talent.