This 39-year-old quit 80-hour consulting weeks to make underwear for his struggling family business. He credits ‘sweaty feet’ for record profits

Lawson Glidden took an unusual career turn at 39, leaving behind consulting weeks that stretched to 80 hours to work with his struggling family business.

The change brought him closer to the day-to-day operation of the company. After returning from a hike near Ashland, New Hampshire, Glidden may head not for home but for the sock department.

From consulting hours to the sock department

Glidden’s move reflects a direct shift from a demanding professional services career to hands-on work inside his family’s apparel operation. Instead of spending his time in consulting, he became involved in the business as it worked through its difficulties.

The available account does not identify the company or detail the steps behind its improved performance. It does, however, link Glidden’s new role to record profits and highlights his memorable explanation for the result: “sweaty feet.”

A personal role in the turnaround

Glidden’s story connects a major career decision with the fortunes of a family-run business. His experience also places the sock department at the center of his working life, illustrating how closely his daily routine is now tied to the company’s operations.

Beyond the reported record profits, no further financial figures or outlook are provided. What is clear is that Glidden moved from long consulting hours into a family business that had been struggling—and now associates its stronger results with the products he helps oversee.